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Feb 01

The Long Race of Customer Retention

by Chris Billows in Business Beller 0 comments tags: Boot-Strapping, Business Development, Personal Resolve
Dear friends, My company Promaginy is a few months away from alpha launching our premier game website, Heropath. We are putting the finishing touches on the site’s functionality and still need to do some serious testing. I am really excited about what the site is going to offer RPG fans. I have been in the market long enough and have learned from others that considering the launch of any website or advanced game is more equivalent to a marathon than a sprint. Gone are my fantasy wishes for a home run, instead I am going to focus solely on how to retain the users we attract and to convert and then retain them as customers. I am confident that attracting users will not be our main challenge. The business model of Heropath will have built in virality, since the essential purpose of the site is to share what is created on Heropath. Our challenge will be how to make the user interface so intuitive and responsive that the user experience of building a web-based role playing game is a delight. This will take testing and iteration. Its a process of polishing and refining. Its tedious and requires intensive awareness. Interestingly […]

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Jan 14

Trapped in the Social Media Realm

by Chris Billows in Republic of Bloggers 0 comments tags: Blogging, Introduction, Personal Resolve
So I have been very remiss to update my Doc Surge blog for the past year mostly because of Twitter. I have been engaging in discussions and the odd argument with others. I have found this both invigorating and discouraging. There is some really excellent people to follow and interact with, but there is also lots of anti-social behavior that is very off-putting. It has all been very distracting and while I will continue to use Twitter to be exposed to new ideas, I am going to go back to blogging and working on my websites and games. Twitter and other social media realms (they all have their own distinct culture) can be a wonderful method to connect with others. I also believe that it can used to help promote your business interests. But the fact is that it creates the illusion of working. You can social network but you still need to work on your own stuff. Which is why I am going to shift back to blogging on my various sites and start revving up for a soft launch of Promaginy’s latest offering – Heropath.

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Aug 29

A Letter to Samsara

by Chris Billows in Spirit Speculations 0 comments tags: Fictional Letter, Human Misery, Personal Resolve, Self Analysis, Stages of Realization
Dear Samsara, I am writing to let you know that I have finally figured out how bad you are for me and that its time to break this thing off. You kept telling me that the pain of our relationship would get easier with time, that I would learn to live with the pain and come to accept it. I now don’t think so. I remember as a young child how my parents took care of me, yet you took the credit for all of the good things that happened. And when the bad things happened, you told me to just wait until the next good thing comes along. I believed you that life is full of ups and downs and you just had to hold on. As an older child I remember experiencing terror, tragedy, and self-loathing, and yet you were nowhere to be seen. You were never there to help me. Yet, I survived. And it was this survival that created this distinct self-sculpture. My scars became signs of battles survived and never won. As a young adult, I began exploring the limitless pleasures you offered. You provided entertainment, dining and drink. Yet these experiences always had a […]

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Aug 03

Business Failures due to Slack Partners

by Chris Billows in Business Beller 1 comments tags: Human Misery, Personal Resolve
This post is a cathartic release. What I love about blogging is that it can become a way to share and put to rest one’s experiences. This post is my way to summarizing what three years of doing business online has taught me. Essentially there are two things needed for business success: 1) a product that sells (scratching an itch, fixing a problem, providing a solution that people want); and 2) find the right business partners to help you deliver the product. Finding a product that sells is a challenge but is definitely the sexier topic and there are thousands of services out there to help you find a product to sell. It is the second point about needing to find the proper business partner has crystallized for me just recently and is not discussed very much. It is because as a topic it is full of disappointment and unhappiness. Nobody can do everything by his or her self. You need to find and work with others who help you with technology, accounting, marketing, etc. You can engage these people by purchasing their services or by entering into a formal business partnership. Regardless of how it is done, finding the […]
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