Business Beller – Journals of Doc Surge

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Mar 08

Domain Name Shame: Top 3 Things to Know

by Chris Billows in Business Beller 0 comments tags: Branding, Business Development, Contrarian

So I have been in the domain and website business since August 2010. I have made a little bit of money but have also lost more. While I can’t brag about success, I can share with you an opinion that is informed by experience. Here are three important things to know about avoiding the shame of the domain name game. 1) Brand First, Concept Second – A domain name is important only if it has a brand or contains words that point to a popularly held concept. This is why so many domains get scooped up because it contains a keyword that can generate traffic, which helps make a website more lucrative. It is like having a really high traffic storefront. This can be valuable, but only if there is traffic. People are now scooping up domains for every niche concept such as wirelessprinterscanner.net (disclosure: I used to own this) all with the intention to capture search engine traffic with the keyword. These keyword heavy domain names (what I call Concept Domains) tend to be very low quality, cheap, and can be profitable, but usually not. It is better to go for a brandable name that is unique and you […]

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Dec 19

Social Network Marketing for IP

by Chris Billows in Business Beller 0 comments tags: Blogging, Boot-Strapping, Branding

Where We Are At I am sure I am not alone with the struggle about when does an IP (intellectual property) or product you are going to release need its own Twitter account? Its own Facebook Page? Google+ Page? The reality is that the internet has become more complicated. It used to be that all you needed to do is throw up a website and submit your domain address to the Search Engines. Now the internet is starting to carve itself into silos. No longer is your web browser the only way to use content now that the world wide web is being carved up by iOS Apps, Android Apps and now by closed networks in the form of Facebook and various other services. Each of the social networks appears to have a niche to appeal to. Facebook is by its initial nature is a place to share personal stories, profiles, and pictures. Twitter is really about following the news makers. Its one-way communication is vibrant though where it really shines is the moments of punctuated dynamic conversations with the hashtag (#) aligning diverse interests. Because of immense volume of tweets, it is really easy for your message to get […]