For those who believed as I once did that Business is greed focused, I would like the convince you otherwise. Businesses reflect the attitude and values of the owners. A business that becomes focused just on profits loses its true purpose and ends up in the news like Enron. The purpose of business is to provide a service. In successfully doing so, its shareholders are rewarded. We need to breathe to live, but don’t need to focus on breathing to live. In fact, focusing on breathing creates anxiety and poor functioning. The same thinking applies to business profits. A business needs profits to live, but to focus on profits makes for poor functioning because of misplaced attention. In the same way that we naturally breathe as we go about living life, we naturally will create profits as we go about being a service to others.