by Chris Billowsin Business Beller0 commentstags: Branding, Business Development, Contrarian
So I have been in the domain and website business since August 2010. I have made a little bit of money but have also lost more. While I can’t brag about success, I can share with you an opinion that is informed by experience. Here are three important things to know about avoiding the shame of the domain name game. 1) Brand First, Concept Second – A domain name is important only if it has a brand or contains words that point to a popularly held concept. This is why so many domains get scooped up because it contains a keyword that can generate traffic, which helps make a website more lucrative. It is like having a really high traffic storefront. This can be valuable, but only if there is traffic. People are now scooping up domains for every niche concept such as wirelessprinterscanner.net (disclosure: I used to own this) all with the intention to capture search engine traffic with the keyword. These keyword heavy domain names (what I call Concept Domains) tend to be very low quality, cheap, and can be profitable, but usually not. It is better to go for a brandable name that is unique and you […]
by Chris Billowsin Business Beller2 commentstags: Contrarian, Free Enterprise, Human Condition
One of the biggest criticisms I have heard from the anti-capitalist crowd (which I was once a part of in my younger years) against capitalism is that it is all about competition. Capitalism has no room for cooperation, or so we are told in the countless business and marketing books and courses (The Art of War) which focus primarily about how to beat the competition. Yet, this is a gross misunderstanding made by both anti-capitalists and pro-capitalists. Capitalism is not about valuing competition over cooperation. It is about having freedom to decide how to engage in the marketplace, either employing competition or cooperation or typically some fluid combination of both. Capitalism is the only system where voluntary economic cooperation can exist. Collectivist societies will place extensive social pressures on its members to “play nice”. This will determine what you are allowed to produce, who you are allowed to buy from, and who you are allowed to sell to. In a collectivist society you might not be allowed to sell your product to a particular region because they are not part of your social or ethnic group. The essence of being collectivist and having a common identity also means that there […]
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