by Chris Billowsin Business Beller0 commentstags: Boot-Strapping, Business Development, Personal Resolve
Dear friends, My company Promaginy is a few months away from alpha launching our premier game website, Heropath. We are putting the finishing touches on the site’s functionality and still need to do some serious testing. I am really excited about what the site is going to offer RPG fans. I have been in the market long enough and have learned from others that considering the launch of any website or advanced game is more equivalent to a marathon than a sprint. Gone are my fantasy wishes for a home run, instead I am going to focus solely on how to retain the users we attract and to convert and then retain them as customers. I am confident that attracting users will not be our main challenge. The business model of Heropath will have built in virality, since the essential purpose of the site is to share what is created on Heropath. Our challenge will be how to make the user interface so intuitive and responsive that the user experience of building a web-based role playing game is a delight. This will take testing and iteration. Its a process of polishing and refining. Its tedious and requires intensive awareness. Interestingly […]
by Chris Billowsin Business Beller1 commentstags: Human Misery, Personal Resolve
This post is a cathartic release. What I love about blogging is that it can become a way to share and put to rest one’s experiences. This post is my way to summarizing what three years of doing business online has taught me. Essentially there are two things needed for business success: 1) a product that sells (scratching an itch, fixing a problem, providing a solution that people want); and 2) find the right business partners to help you deliver the product. Finding a product that sells is a challenge but is definitely the sexier topic and there are thousands of services out there to help you find a product to sell. It is the second point about needing to find the proper business partner has crystallized for me just recently and is not discussed very much. It is because as a topic it is full of disappointment and unhappiness. Nobody can do everything by his or her self. You need to find and work with others who help you with technology, accounting, marketing, etc. You can engage these people by purchasing their services or by entering into a formal business partnership. Regardless of how it is done, finding the […]
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