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Jun 16

Destination Model for Strategic Management

by Chris Billows in Business Beller 0 comments tags: Business Development, Summarizing a Business Organization
When I was taking my business certificate, I created a mental model about the steps of creating a viable business venture. I called it the Destination Model of Strategic Management. Using the analogy of getting somewhere, I envisioned a road, driver, passenger, and vehicle with each part representing a strategic consideration. I created this model years ago and just recently stumbled onto it. I am posting it for posterity sake. I think it has some utility.  

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Mar 08

Domain Name Shame: Top 3 Things to Know

by Chris Billows in Business Beller 0 comments tags: Branding, Business Development, Contrarian
So I have been in the domain and website business since August 2010. I have made a little bit of money but have also lost more. While I can’t brag about success, I can share with you an opinion that is informed by experience. Here are three important things to know about avoiding the shame of the domain name game. 1) Brand First, Concept Second – A domain name is important only if it has a brand or contains words that point to a popularly held concept. This is why so many domains get scooped up because it contains a keyword that can generate traffic, which helps make a website more lucrative. It is like having a really high traffic storefront. This can be valuable, but only if there is traffic. People are now scooping up domains for every niche concept such as wirelessprinterscanner.net (disclosure: I used to own this) all with the intention to capture search engine traffic with the keyword. These keyword heavy domain names (what I call Concept Domains) tend to be very low quality, cheap, and can be profitable, but usually not. It is better to go for a brandable name that is unique and you […]

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Feb 01

The Long Race of Customer Retention

by Chris Billows in Business Beller 0 comments tags: Boot-Strapping, Business Development, Personal Resolve
Dear friends, My company Promaginy is a few months away from alpha launching our premier game website, Heropath. We are putting the finishing touches on the site’s functionality and still need to do some serious testing. I am really excited about what the site is going to offer RPG fans. I have been in the market long enough and have learned from others that considering the launch of any website or advanced game is more equivalent to a marathon than a sprint. Gone are my fantasy wishes for a home run, instead I am going to focus solely on how to retain the users we attract and to convert and then retain them as customers. I am confident that attracting users will not be our main challenge. The business model of Heropath will have built in virality, since the essential purpose of the site is to share what is created on Heropath. Our challenge will be how to make the user interface so intuitive and responsive that the user experience of building a web-based role playing game is a delight. This will take testing and iteration. Its a process of polishing and refining. Its tedious and requires intensive awareness. Interestingly […]

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Dec 19

Social Network Marketing for IP

by Chris Billows in Business Beller 0 comments tags: Blogging, Boot-Strapping, Branding
Where We Are At I am sure I am not alone with the struggle about when does an IP (intellectual property) or product you are going to release need its own Twitter account? Its own Facebook Page? Google+ Page? The reality is that the internet has become more complicated. It used to be that all you needed to do is throw up a website and submit your domain address to the Search Engines. Now the internet is starting to carve itself into silos. No longer is your web browser the only way to use content now that the world wide web is being carved up by iOS Apps, Android Apps and now by closed networks in the form of Facebook and various other services. Each of the social networks appears to have a niche to appeal to. Facebook is by its initial nature is a place to share personal stories, profiles, and pictures. Twitter is really about following the news makers. Its one-way communication is vibrant though where it really shines is the moments of punctuated dynamic conversations with the hashtag (#) aligning diverse interests. Because of immense volume of tweets, it is really easy for your message to get […]

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Aug 03

Business Failures due to Slack Partners

by Chris Billows in Business Beller 1 comments tags: Human Misery, Personal Resolve
This post is a cathartic release. What I love about blogging is that it can become a way to share and put to rest one’s experiences. This post is my way to summarizing what three years of doing business online has taught me. Essentially there are two things needed for business success: 1) a product that sells (scratching an itch, fixing a problem, providing a solution that people want); and 2) find the right business partners to help you deliver the product. Finding a product that sells is a challenge but is definitely the sexier topic and there are thousands of services out there to help you find a product to sell. It is the second point about needing to find the proper business partner has crystallized for me just recently and is not discussed very much. It is because as a topic it is full of disappointment and unhappiness. Nobody can do everything by his or her self. You need to find and work with others who help you with technology, accounting, marketing, etc. You can engage these people by purchasing their services or by entering into a formal business partnership. Regardless of how it is done, finding the […]

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Aug 26

The BilLOGs Blockage

by Chris Billows in Business Beller 0 comments
When I started BilLOGs, it was pretty easy to post at least a few times per month. But so far this year, there is almost no posts. The single biggest reason why I am not posting is that I am just too damn busy with my website business ventures. I am kinda embarrassed to report how many sites I have. I went on a buying spree and need to unload some of them. Here are sites that I have in my stable: 2 personal/hobby sites (BilLOGs being one of them) 1 article directory site 1 WordPress theme site 1 WordPress plugin site 1 search site 3 web magazines 4 flash arcade sites 6 php web games with 3 of these to be launched 1 game ranking site 1 game sig server 1 business landing site 2 video sites 1 business service site (not launched) 1 musician promotion site (not launched) 1 sports site (not launched) 2 amazon niche site with 1 of these to be launched 3 niche product sites 18 autoblogs / niche blogs So this is a total of 50 Sites (between development and launched) with even more domain names (about 40 more) that I have! At least […]
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