When I was taking my business certificate, I created a mental model about the steps of creating a viable business venture. I called it the Destination Model of Strategic Management. Using the analogy of getting somewhere, I envisioned a road, driver, passenger, and vehicle with each part representing a strategic consideration.
I created this model years ago and just recently stumbled onto it. I am posting it for posterity sake. I think it has some utility.
Doc Surge (a cool synonym for Billows) is inspired by Doc Brass from the Planetary Comic series who in turn was inspired by the 1930s pulp hero Doc Savage.