by Chris Billowsin Business Beller0 commentstags: Business Development, Summarizing a Business Organization
When I was taking my business certificate, I created a mental model about the steps of creating a viable business venture. I called it the Destination Model of Strategic Management. Using the analogy of getting somewhere, I envisioned a road, driver, passenger, and vehicle with each part representing a strategic consideration. I created this model years ago and just recently stumbled onto it. I am posting it for posterity sake. I think it has some utility.
by Chris Billowsin Business Beller0 commentstags: Branding, Business Development, Contrarian
So I have been in the domain and website business since August 2010. I have made a little bit of money but have also lost more. While I can’t brag about success, I can share with you an opinion that is informed by experience. Here are three important things to know about avoiding the shame of the domain name game. 1) Brand First, Concept Second – A domain name is important only if it has a brand or contains words that point to a popularly held concept. This is why so many domains get scooped up because it contains a keyword that can generate traffic, which helps make a website more lucrative. It is like having a really high traffic storefront. This can be valuable, but only if there is traffic. People are now scooping up domains for every niche concept such as wirelessprinterscanner.net (disclosure: I used to own this) all with the intention to capture search engine traffic with the keyword. These keyword heavy domain names (what I call Concept Domains) tend to be very low quality, cheap, and can be profitable, but usually not. It is better to go for a brandable name that is unique and you […]
by Chris Billowsin Business Beller0 commentstags: Boot-Strapping, Business Development, Personal Resolve
Dear friends, My company Promaginy is a few months away from alpha launching our premier game website, Heropath. We are putting the finishing touches on the site’s functionality and still need to do some serious testing. I am really excited about what the site is going to offer RPG fans. I have been in the market long enough and have learned from others that considering the launch of any website or advanced game is more equivalent to a marathon than a sprint. Gone are my fantasy wishes for a home run, instead I am going to focus solely on how to retain the users we attract and to convert and then retain them as customers. I am confident that attracting users will not be our main challenge. The business model of Heropath will have built in virality, since the essential purpose of the site is to share what is created on Heropath. Our challenge will be how to make the user interface so intuitive and responsive that the user experience of building a web-based role playing game is a delight. This will take testing and iteration. Its a process of polishing and refining. Its tedious and requires intensive awareness. Interestingly […]
Recent Comments