So, the Jets have finally returned… they played their first regular season game yesterday vs the oldest and most successful NHL franchise, the Montreal Canadiens. It was fifteen years of planning and waiting. While the Jets lost, it was still excellent hockey and an enjoyable game. Well, I have come around to accepting the Jets name since True North did not pick the Mosquitoes name like I wanted them to. But the biggest reason why I like Jets 2.0 is because of the new logo and what is symbolizes. I really like it because it is very classic era. It borrows from the same kind of assumed imagery as the Red Wings, Canadiens, Bruins, and Blackhawks. All of these logos do not have their city name pasted on them. The symbol is expected to say it all just as you know that the Red Wings symbol stood for Detroit. It implies knowledge. The Jets 2.0 logo follows that tradition and I commend it. This means it stays away from the recent NHL cartoon logos that have been fun, but have lowered the cache and majesty of the NHL in the past two decades such as the Panthers, Lightning, Blue Jackets, […]