I really appreciated this post by Derek Sivers. Being the type of person who has lots of imagination and ideas, I can fall into the trap of thinking that ideas are worth something.
To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.
Explanation:
AWFUL IDEA = -1 WEAK IDEA = 1 SO-SO IDEA = 5 GOOD IDEA = 10 GREAT IDEA = 15 BRILLIANT IDEA = 20 ——– ——— NO EXECUTION = $1 WEAK EXECUTION = $1000 SO-SO EXECUTION = $10,000 GOOD EXECUTION = $100,000 GREAT EXECUTION = $1,000,000 BRILLIANT EXECUTION = $10,000,000 To make a business, you need to multiply the two.
The most brilliant idea, with no execution, is worth $20.
The most brilliant idea takes great execution to be worth $20,000,000.
That’s why I don’t want to hear people’s ideas.
I’m not interested until I see their execution.
This makes sense to me but I would argue that idea must have some kind of power of attraction. Otherwise, you lose your energy to persist and it falls apart. Execution will not happen unless the idea can hold our attention.
I highly doubt a weak idea being perfectly executed still being worth something. A person would get discouraged or get crushed by the competition who have better ideas and the same ability to execute.
The currency of Ideas is that they can lead to action as action without ideas is stifling routine. Do the subtraction and ideas can have immense value.
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