My company Promaginy is a few months away from alpha launching our premier game website, Heropath. We are putting the finishing touches on the site’s functionality and still need to do some serious testing. I am really excited about what the site is going to offer RPG fans.
I have been in the market long enough and have learned from others that considering the launch of any website or advanced game is more equivalent to a marathon than a sprint. Gone are my fantasy wishes for a home run, instead I am going to focus solely on how to retain the users we attract and to convert and then retain them as customers.
I am confident that attracting users will not be our main challenge. The business model of Heropath will have built in virality, since the essential purpose of the site is to share what is created on Heropath. Our challenge will be how to make the user interface so intuitive and responsive that the user experience of building a web-based role playing game is a delight. This will take testing and iteration. Its a process of polishing and refining. Its tedious and requires intensive awareness.
Interestingly its core qualities are very similar to Buddhist meditation. The outcome is very different, but to me the refinement of a process is the path to accomplishment and good outcomes.
It will be the first time that I have been involved with the launch of a product that really does most of the things I want it to. Finding a good developer has been very, very hard and was my biggest challenge. So I am going to savor this moment as we prepare to launch. Its like training for a marathon. All of the preparation is for this moment.
I expect there to be stumbles, but it will just like any successful marathon run. We do not need to come first to win our personal race. Every customer we learn to retain will become a successful stride taken. Ultimately, finishing is not even necessary as to stay in the race is really the hidden finish line.