Technology can be a wonderful thing. The ready availability and ease of setting up one’s own website is very easy because of services like WiredTree.com and blogging platforms like WordPress.
But ease of publishing on the net is a gilded dream. It looks good but is insubstantial.
You still need to do the hard work of coming up with good content which requires substantial perspiration and inspiration.
And the only way to find inspiration is to know thyself enough to know what interests you and triggers a response. Otherwise, you are just rehashing what others are saying which is simply boring and lazy.
Developing an online presence has never been easier, but this ease of entry into the market means that portraying a unique message is even more important. And this can only be done by developing enough self-insight to know what things trigger in you an emotional and intellectual response so you have material to work with.
Its what separates the leaders from the followers. It is hard work because it requires so much self-analysis and self-editing. Thankfully, just like any skill set, it becomes easier with practice and repetition.